PURITY

What is purity? The true definition is... freedom from adulteration or contamination. Purity comes from pure thoughts, pure words + pure deeds.

In terms of skincare purity is related to the ingredients, the manner in which a product is made + the intention behind it.

How do you know if your skincare is pure? Read your ingredients!

So many brands slip in the odd chemical yet claim their products are pure. Or use ingredients that are 'derived from' which basically means what was once natural + pure has since been altered through a chemical process.

Often I see major supermarkets or chemist chains advertising a product as being 'pure'. Yet a quick glance through the ingredients shows that it's filled with toxins + chemicals.

How can it be pure when most retail outlets require a 3-5 year shelf life? These products are usually bulk made in vast machines in countries where environmental laws can easily be flouted + labour is cheap. One glance at the ingredients reveals they're full of nasties + far from uncontaminated.

How do you know what you're putting on your skin?

  • Read the ingredients.
  • Consider the packaging... is it plastic? Because if so, your ingredients will be compromised.
  • Is it recyclable? Does the brand accept packaging returns or is your purchase contributing to waste?
  • Where is the product made?
  • How is it made?
  • Who is making it?
Do your research. Most brands hope you won't!

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